The Center for the Advancement of Science in Space is tasked with bringing new and non-traditional users to the International Space Station U.S. National Laboratory. Aside from the innovative capabilities of conducting research in a microgravity environment, commercial companies now are able to leverage the development of space-inspired products through use of the “Space Is In It” seal. This is the story of COBRA PUMA Golf, their research, and becoming the first company to leverage the “Space Is In It” seal.